Glossary

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SEO Audit

An SEO audit is a detailed process that evaluates a website’s search engine optimization, with the goal ofè identifying areas for improvement and issues that may negatively affect the site’s ranking.

An SEO audit can include analysis of aspects of technical SEO (such as site speed, mobile-friendliness, use of HTML tags), content (quality, relevance, duplication), internal and external links (link profile, broken links), and other on-site and off-site factors affecting SEO.

The audit is a critical step in developing an effective SEO strategy and ensuring that the site is in line with search engine best practices and guidelines.

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