Integrations and reports: take SEOZoom data where you really need it
Open SEOZoom every day to check your projects, find keywords, analyze competitors, and write content. But maybe you don’t really know what you can do with all that data once you close your browser window.
Today, I’ll show you a different way of working: take your data out of the platform and bring it to life where you actually make decisions. When you connect SEOZoom to your environments, you save time, make the numbers clearer, and build routines that lighten your week. And it’s not just for “geeks” or large agencies with dedicated developers.
It literally takes just a few clicks to start creating automatic, shareable reports on Looker Studio or add traffic performance visualization from Analytics—and then, of course, there are APIs for those who want to build complex solutions. Activating these possibilities is easier than you think, and you’ll be able to take your use of the platform to the next level.
Take your data to where you actually work
Before diving into the tools, let’s establish the key idea.
Data matters when it arrives in the right place, at the right time, in the right form. SEOZoom helps you do this: within a project, you’ll find keywords, pages, trends, and competitors. Outside the platform, that data feeds dashboards, reports, automations, and even the AI assistants you already use.
Start with the basic integrations, then add the advanced “building blocks” if you need them.
And the first useful integration is definitely with Google’s “official” sources. To manage your online visibility, you need two types of intelligence: strategic market intelligence, which you can find in SEOZoom, and intelligence that measures your site’s actual performance. The latter lives within the Google ecosystem, and connecting your project with Search Console and Analytics allows you to combine strategy and results: use SEOZoom to plan your actions and Google data to measure their impact, directly within your projects.
Google Search Console: import keywords for a quick project start
When you start a new project on SEOZoom, the first step is always the same: populate it with the keywords you want to monitor. You can do this manually, of course, but if your site has been online for a while, there is a much smarter and faster way.
By connecting your Google Search Console property, you activate a direct import feature that changes the way you work, because instead of starting from scratch, you can draw from a list of all the queries for which your site already generates impressions on Google. The advantage is twofold: not only do you save hours of work, but you also start monitoring a basket of already validated keywords, creating a project that starts from a solid foundation and reflects the organic visibility you already have.
From here, you can also set languages and international variants for the tracking you are interested in, with a real basis already close to the demand of users who are searching for you.
Google Analytics: a dedicated dashboard to measure performance
While integration with Search Console helps you get started quickly, integration with Google Analytics accompanies you throughout the journey, answering the crucial question: “How do my visibility strategies translate into business results?”
By connecting your account with GA4 property, you unlock an entire section of advanced reporting within your SEOZoom project, which breaks down the silos between different traffic channels.
This dashboard is divided into five thematic areas, designed to give you a comprehensive overview:
- SEO: here you will find a complete picture of your organic traffic. Analyze the sources, the most effective landing pages, and the trend of visits generated by search engines.
- AI: a unique section that looks to the future of visibility. Here you can monitor traffic from new AI-based search engines, such as ChatGPT, Perplexity, and Copilot. It gives you a huge advantage, allowing you to understand and leverage these new sources before others do.
- Content: if you have a blog or produce content, this is your area. Analyze which articles perform best and how they contribute to overall visibility to understand what really works with your audience.
- PPC: keep track of the performance of your paid campaigns, unifying performance analysis and comparing paid traffic results with those of organic traffic.
- Ecommerce: the end point of every strategy. Here you can correlate all visibility channels with sales data, monitoring transactions and revenues to understand the direct economic impact of your every action.
With Analytics inside SEOZoom, comparisons become instantaneous. See how sessions and goals change as you check keywords and pages, without jumping between tools. If you manage clients or products, this unique view shortens meetings and makes it clearer where to take action.
Shaping data: the Looker Studio connector
How many times have you wasted time taking screenshots or exporting CSV files to prepare a report for a client or your boss? Communicating the results of your work is just as important as achieving them, and traditional methods are slow and produce static documents that are already outdated by the time you send them.
The integration with Looker Studio (now part of Google Cloud) solves this problem by allowing you to transform SEOZoom data into professional, interactive dashboards that update themselves. It’s the best way to tell the story of your data.
How the integration works: ready-to-use tokens and templates
Don’t think that creating a dashboard is a complex operation: we have structured the integration to make it as simple as possible, and there is an operational guide that walks you through the process step by step and also includes instructions for replacing tokens or correcting common errors such as missing tokens or incorrect parameters.
Everything is based on a token, a unique code that you generate within each of your projects on SEOZoom and that works as a secure access key. Once you have obtained the token, the quickest way is to use our “Template List”. This is a gallery of ready-made reports designed for the most common needs: in just a few clicks, you can choose the template you need, enter your token, and have a complete and functional dashboard without having to design a single chart.
Advanced customization for tailor-made reports
Templates are a great starting point, but the real power of this integration lies in its flexibility. If you have more specific needs, you can customize everything. For example, you can:
- Create a unified dashboard: open a blank report in Looker Studio and start copying and pasting the individual charts or tables you prefer from the various SEOZoom templates. This way, you can build a customized “dashboard” with only the metrics that interest you or your client.
- Reuse a report for multiple projects: This is a feature that will save you hours of work. Once you’ve created a report for one project, you can duplicate it and, in the data source settings, simply replace the token with that of another project. The entire dashboard will instantly update with the new data, maintaining the same structure. This is perfect for those who manage many clients or websites.
Automation and large-scale data access: API and MCP Server
For agencies, developers, and companies that manage large amounts of data, a software’s web interface, however powerful, can sometimes be a limitation. The need arises to go beyond manual analysis to directly access the data engine, integrating it into automated and customized processes. That’s why we’ve developed two solutions for programmatic access: APIs, for solid, tailor-made integration, and MCP Server, to open the doors to the world of artificial intelligence and new automation platforms.
SEOZoom APIs: building customized solutions
Our APIs give you direct access to the heart of the platform. Instead of navigating through sections, you can “call” the data you need to use wherever and however you want. This allows you to:
- Obtain large amounts of data: acquire information much faster than any manual operation, ideal for large-scale market analysis.
- Integrate SEO data into your software: enrich your e-commerce, CRM, or business intelligence tools with real-time visibility metrics.
- Create custom features: build your own reports or internal tools using our huge database as an engine, taking advantage of continuous updates.
- Simplify and optimize: when working on multiple projects, automation eliminates repetitive steps and reduces manual errors.
API access is included in any active plan, with no limitations. To get started, you have a free credit of 6,500 API units per day and only pay for any excess usage. Just remember that APIs are intended for internal and personal use; if you want to create a commercial tool based on our data, you’ll need to contact our team for an evaluation first.
Simple use cases that make a difference
Here are three ideas to take advantage of these opportunities right away.
- Always up-to-date spreadsheet. The daily list of growing keywords and struggling pages lives in a shared Google Sheets document, with a daily sheet that captures the status and a historical sheet that tracks trends. The team applies labels to opportunities and critical issues, adds operational comments next to the relevant rows, and brings a single database to meetings that guides titling, content revisions, and interlinking choices without copy-pasting.
- Corporate Business Intelligence. SEOZoom data flows into management tools such as Looker, Power BI, or Tableau and becomes views for marketing, product, and board, with segmentation by category, thematic clusters, and markets. The same dashboard aligns visibility shares, key page performance, and the impact of editorial initiatives, so decision-makers can see organic trends, priorities, and distance from competitors in a single frame.
- Monthly reports without copy-paste. A small script collects the extracts needed for recurring audits and compiles the data package for the suite’s white-label reporting; the analyst focuses their time on strategic commentary, linking insights and actions taken, highlighting results and next steps, while the repetitive part is left to a routine that ensures consistency and punctuality.
A simple flow that you can replicate tomorrow morning.
- Each day starts with fresh data that arrives automatically from SEOZoom endpoints and populates a shared sheet with two twin views, one for the current day and one for historical data, so that changes in keywords, pages, and competitors are readable without manual reprocessing and with a time stamp that makes it clear when the update took place.
- The tables used by the editorial team and those who manage advertising maintain a stable structure with columns dedicated to volume, position, variation, landing URL, and category, while formatting rules visually highlight useful deviations, reducing the risk of misinterpretation during Monday’s meeting.
- The same database feeds a dashboard in Looker Studio where graphs highlight increases, decreases, and high-potential pages, with filters for brand, product line, or market that help transform a list of numbers into a clear, priority-driven strategic conversation.
- A small scheduler keeps the updates on a fixed schedule, sends a short summary email with the five changes to look at first, and includes direct links to the spreadsheet and dashboard, so the transition from analysis to action becomes natural and does not depend on the availability of the individual analyst.
- Each call keeps a minimal log with a count of units consumed, datasets involved, and operation status, which is useful for ensuring traceability, protecting key security, and maintaining data quality in line with that of the suite without surprises as projects grow.
MCP Server: communicating with SEOZoom through artificial intelligence
This is the most innovative frontier for interacting with data.
Let’s take a moment to explain what an MCP Server is: it is a kind of “translator” that allows artificial intelligence (such as Claude or ChatGPT) or an automation platform (such as n8n) to understand what tools it has at its disposal and how to use them.
Imagine an artificial intelligence such as Claude or ChatGPT; basically, it is a very powerful language expert, but it is “blind” to external software tools and their data. It does not know how to use your email inbox, your CRM, or, indeed, SEOZoom. MCP (Meta-Command Protocol) is a standard that solves this problem by acting as an instruction manual for AI: it presents a list of tools (a platform’s API commands) and explains how to use them. It teaches AI to interact with external software. It is used by developers, marketing automation specialists, and power users who want to create advanced workflows, where AI is not limited to generating text, but performs actions and retrieves data from external sources, with the aim of replacing code writing with a simple conversation in natural language.
Now that the concept is clearer, you can see the full power of our implementation. Our MCP Server exposes SEOZoom data in a format that AI agents and platforms such as n8n can understand and use—and it’s the easiest way to actually do AI SEO!
The practical result is that you can connect your SEOZoom account, open your favorite chatbot, and ask it directly: “What are the best keywords for domain X?” or “What is the authority of site Y?”. Thanks to the MCP Server, artificial intelligence will translate your question, query our APIs, and provide you with the answer in seconds. It is important to note that this feature is currently in experimental version and uses the same credits as traditional APIs, so you can start trying it out at no additional cost.
How do you use it in practice? Ask operational, clear questions related to your goal. “Which keywords have been growing on my domain in the last week?”, “Which pages show untapped potential compared to competitors?”, “Where do I see signs of misalignment between intent and content?”. The assistant makes the calls, reads the results, and gives you a summary that’s ready for action. It’s a natural way to do spot analysis during a call or to prepare the scope of an intervention in a few minutes.
Reports that tell the story of your work
Taking the numbers off the platform also means presenting them in the right way, which is why SEOZoom provides a complete set of reports ready for sharing.
This section offers you two complementary options: on the one hand, you have customized reports, white-label documents composed of widgets, graphs, and text, with scheduled email delivery to customers and stakeholders; on the other hand, you have a series of ready-to-use audits that lay out technical and strategic analyses in clear language.
The report area allows you to structure documents, maintain a library of templates, and schedule mailings without having to touch individual files each time. Those who work on multiple projects appreciate this continuity: the form of communication remains consistent, and the substance of the data is updated automatically. And then there are SEO Audits for technical health, Quick Audits for an immediate snapshot, Domain Audits for an overview with a focus on traffic, visibility, pages, and presence in AI Overviews, and even audits focused on individual keywords or individual pages when surgical action is needed.
When and how to use these tools
For a new assignment, start with Quick Audit and measure status, opportunities, and priorities. For strategic monitoring, choose Domain Audit with a focus on visibility, traffic, strong pages, and presence in AI Overviews. For a key keyword, use Keyword Audit and get SERP, difficulty, trends, and coverage. When targeted intervention is needed, URL Audit shows you how the individual page is performing and which levers to activate. If you need a flexible “toolbox,” customized reports provide a tailored overview and arrive in the right inbox on a regular basis
All these tools work for one simple reason: SEOZoom reports are designed to be read and understood even by non-technical users. The format summarizes critical issues, opportunities, and solutions with a consistent visual layout, so the transition from analysis to decision-making becomes natural.
Three immediate scenarios
Want to know when it’s really useful to take advantage of reports? Here are three cases for you.
- Agency with many clients. Each project receives a morning update with trending keywords and priority pages, the dashboard in Looker Studio offers a cross-sectional view that relates brands, topics, and competitors, and at the end of the month, the reporting system sends a clean document for each client. During the call, the account manager starts with the most significant changes, shows the impact of the activities, and proposes a plan for the following weeks with a shared and verifiable database.
- Scalable e-commerce. The e-commerce area of the analytics linked to the project interacts with the lists that measure the products and categories with the highest margins. The external dashboard highlights where transactional queries are growing and where product pages and navigation need to be reinforced. Automatic extraction feeds a priority table that merchandising, content, and advertising teams consult every morning to coordinate promotions, optimizations, and new pages.
- Weekly editorial team. Keywords imported from Search Console provide a basis that reflects real demand, the content tab shows the formats and themes with the highest engagement, and the daily updated sheet keeps pages to be relaunched and emerging topics visible. When conversational support is needed, the AI assistant can query the data via an MCP link and propose a draft outline with specific references.
FAQ: Frequently asked questions about SEOZoom integrations
Still have questions about integrations and using SEOZoom data outside the platform? Let’s try to answer the most common questions.
- Can I use SEOZoom APIs with any subscription plan?
Yes. We have made API access available to all our users with an active plan, without distinction. We believe that automation and integration are a strategic asset for everyone, not just for higher-end plans.
- What happens if I exceed the daily free API units?
Your work will not be interrupted. If the last call of the day exceeds the limit of 6,500 free units, the operation will still be completed. The accumulated “debt” will simply be deducted from the next day’s free credit. If you constantly need more units, you can purchase additional credit packages at any time from your dashboard.
- Are the reports I create on Looker Studio with SEOZoom data automatically updated?
Absolutely, and that’s their strength. The data in the report is not static, but updates automatically at regular intervals, always showing the latest information available on our platform. You can also customize the frequency of data updates directly from the Looker Studio settings.
- Is the MCP Server difficult to configure?
It requires a minimum of technical familiarity, but it is not a complex operation. It is not a “one-click” integration like Analytics, but is based on the configuration of a local file. For its target audience (developers, power users, and automation professionals), it is a very simple and well-documented operation that does not require advanced programming skills.
