ZoomDay is back in Naples: all the info about the event
A fascinating location, a revamped format to push even more on the pedal of the practical approach, and of course a program full of (hopefully!) useful and interesting insights: on October 27, 2023 ZoomDay, the training and update day on all things SEO and SEOZoom, returns, literally taking us to the heart of Naples for the occasion. In fact, the splendid setting for the event is the Agorà of the Galleria Borbonica, a 19th-century building that combines history and ingenuity in a truly unique context.
ZoomDay 2023 in Naples: not only SEO
An opportunity for professional growth and connection with our community: these are the winning features of ZoomDay, the event dedicated to the latest trends in strategic site optimization and the advanced use of SEOZoom.
For the October 27 event, we have decided to slightly modify the format, so as to make the training day even more direct and practical, focusing on the opportunity to compare and dialogue about the latest developments affecting SEO and our software.
In addition, we have also thought of a special “treat”: for those who wish to do so, at the end of the speeches it will be possible to take part in a guided tour of the evocative spaces of the Bourbon Gallery, the pride of underground Bourbon civil engineering. Retrieved from the ancient Chiatamone Cave thanks to an architectural project that combined and enhanced the contrast between ancient and modern, today the gallery is a true work of art, to be discovered by walking along an exciting route that also crosses the 17th-century aqueduct and leads along the “Bourbon Tunnel” dug in the mid-19th century by the Bourbons for military purposes, to quickly connect the Royal Palace with the port. This construction, later also used as a shelter in World War II, retains its charm and also tells its story through vintage cars and motorcycles that have been found along the passage.
The event program: education and networking
But let’s find out what this special ZoomDay event has in store.
After accreditation in the Galleria Borbonica (thanks to sponsors Euroimport Pneumatici, Fantacalcio and bytecno.it), the day will begin at 9:30 a.m. with the first session dedicated to a focus on SEO, with Ivano Di Biasi, Giuseppe Liguori and Gennaro Mancini who will talk about the latest trends and updates regarding SEO, with a focus on Google’s changes and the new SEOZoom tools.
From 10:30 a.m. to 11:00 a.m. there will be a coffee break offered by FlameNetworks, which also provides a confidential promotion on hosting services.
We will restart with Giuseppe Liguori who will explain how to design a website that Google likes from the initial stages and, next, Ivano Di Biasi will lead an in-depth discussion on Trending Topics research and how to make the most of them with SEOZoom features.
From 1:00 to 2:30 p.m. there will be a free lunch break, then resume with Gennaro Mancini and a focus on the use of generative artificial intelligence in content creation: a journey through best practices and “epic failures,” designed to highlight the importance of proper control in the use of this technology.
From 3:30 p.m. to 4:00 p.m. more relaxation space, with a coffee break offered by Stefano Quitadamo, anticipating the talk by Elisa Contessotto, who will lead a session on selecting and optimizing website content to maintain a competitive advantage on Google.
The last event will feature an innovative breakout session, a panel discussion in collaboration with the SEO Cube Agency team, during which various participants’ websites will be analyzed to provide operational advice using SEOZoom tools.
Therefore, ZoomDay again this year offers participants the opportunity to take a qualitative leap in their own refresher course on techniques to make a website optimized and performant, between moments of meeting and dialogue with experts and professionals in the field and, as an added touch, a pinch of culture with the optional tour to combine learning and discovery!
