SEO

If you are looking for news on SEO optimization of a content, how to improve a page ranking, how to do SEO for Google, and how to improve your site’s performance, these are the articles for you.

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More traffic on site? It not always is good news

Site traffic must be of quality: 7 cases in which traffic increase is not positive for SEO and business as they do not generate value
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Local Marketing, 7 measuring tactics to optimize results

Local search has changed: the best practices to measure the success of local marketing make strategies effective even with unpredictable events
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Thin Content: what it is and why it is an issue

Thin content can damage our ranking: a guide to what is thin content according to Google, pages that offer no added value to the user
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How to take care of evergreen contents to preserve traffic

Evergreen contents are the site's pillars, but they are not immortal: how to tend them so to keep your organic traffic and conversions for a long time
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AMP: best practices and common pitfalls of implementing

AMP pages optimization tips: best practices and pitfalls to avoid during implementation so to provide ideal user experiences
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