SEO

If you are looking for news on SEO optimization of a content, how to improve a page ranking, how to do SEO for Google, and how to improve your site’s performance, these are the articles for you.

SEO

13 February 2025

Remarketing and retargeting: definitions, differences, and strategies

Raise your hand if you have never felt “chased” by an online ad or promotion seen in passing on a […]

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SEO

Customer retention: what it is, how it works, and why it is needed

Retaining a customer is up to five times less costly than acquiring a new one, and an increase in loyalty, […]

11 February 2025

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SEO

Google Shopping evolves: integration with Google Search

In Italy, e-commerce continues to grow at a rapid pace. According to 2024 data, 44.9 percent of online users in […]

10 February 2025

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SEO

Python for SEO: analysis, automation, and useful libraries

Data analysis and automation are now pillars for optimizing our digital projects.If we find ourselves working with complex flows or […]

7 February 2025

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SEO

Tone of voice: what it is, how to use it, and why it is needed for brands

Every day we are confronted with messages, slogans, social posts, articles, newsletters, or commercials: often it is not so much […]

6 February 2025

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SEO

Fact checking: what it is, how it works, and Big Tech's choices

The fight against disinformation has long been at the center of global tensions involving technology companies, governments and civil society. […]

30 January 2025

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SEO

History of Artificial Intelligence: from its origins to the present day

Artificial Intelligence (AI) is one of the most fascinating and transformative innovations of our era, but its path has deep […]

28 January 2025

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SEO

Neuromarketing: what it is, what it is for, effective strategies

Every time we click on a catchy ad, choose a product from the supermarket shelf, or prefer one brand over […]

27 January 2025

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SEO

How to improve review management by leveraging AI

Whether choosing a restaurant, booking a hotel or buying a product, online reviews are a key part of consumer decision […]

24 January 2025

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SEO

DIY SEO: how to optimize your site yourself (and the limitations of it)

Do-it-yourself SEO may seem like a complex undertaking, but it is an opportunity within reach of everyone (or almost everyone), […]

23 January 2025

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