SEO

If you are looking for news on SEO optimization of a content, how to improve a page ranking, how to do SEO for Google, and how to improve your site’s performance, these are the articles for you.

SEO

5 June 2025

SEO journalism: how information is changing in the age of AI

Inform, report, document: journalism was born with the aim of providing tools for understanding reality. But what happens when it […]

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SEO

SEOZoom Caffè: “With AI Overview, fewer clicks but more conversions”

Yes, we know: traffic is down. Or at least, that’s how it seems when Google’s AI Overview is involved, which—let’s […]

5 June 2025

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SEO

Copywriting and psychological triggers: can we learn from phishing?

21.6% of Italians have been victims of online fraud. Last year alone, the Postal Police dealt with just under 20,000 […]

3 June 2025

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SEO

Do you still need a website? All the reasons why you do

It’s a fact: an increasingly large portion of traffic no longer passes through websites. Social media occupies prominent positions in […]

30 May 2025

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SEO

Google, AI Mode, and SEO: what really changes (and what doesn't)

Confusion, unease, agitation, fear of being left behind. After Google I/O 2025, this is the mood in the digital world. […]

29 May 2025

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SEO

Onion Marketing: peel away the emotions, sell your soul and your product

Imagine an onion. Layer by layer, you start peeling it. This is emotional marketing. People only buy what they feel. […]

23 May 2025

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SEO

Content: what it is, what it means, and what it is used for in marketing

Content. A word that appears everywhere in the digital world, but often escapes true understanding. We encounter it in editorial […]

20 May 2025

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SEO

Conclave 2025: how a sacred ritual went viral on social media

What happens when a thousand-year-old event meets an algorithm? Extra omnes becomes a keyword, cardinals are fanfiction characters, and white […]

16 May 2025

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SEO

Organic results on Google: meaning, advantages, SEO strategies

What does it mean to appear in Google’s organic results? And why are they so important for those involved in […]

15 May 2025

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SEO

AI prompts: what they are, what they are used for, examples, and useful techniques

It is one of the most popular words of recent years, appearing practically everywhere—on magazine covers, online courses, technical articles, […]

13 May 2025

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