SEO

If you are looking for news on SEO optimization of a content, how to improve a page ranking, how to do SEO for Google, and how to improve your site’s performance, these are the articles for you.

Consigli per la gestione del budget ppc nel 2025

SEO

19 November 2024

Tips for planning your PPC and Paid Media budget in 2025

How to optimize the PPC budget for maximum impact? One of the most common questions in PPC management is “how […]

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SEO

Google's farewells in 2024 and marketing trends to be abandoned in 2025

What are Google marketing trends and features to be abandoned in 2025? In this article, Google 2024 goodbyes and outdated strategies

15 November 2024

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SEO

Evergreen content: what it is, how to write and update it

What is evergreen content and how to write it to get consistent and long-lasting SEO traffic. Practical guide to optimization and updates

11 November 2024

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SEO

Site traffic: what it is, how to monitor it and detect any drop

What is site traffic and why is it monitored? And what to do if the site loses organic traffic? A comprehensive guide to an essential indicator

7 November 2024

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SEO

Query string: what it is, what it is for, how it impacts SEO

Query strings and URL parameters are useful, but poor management can create usability problems, crawl budgets, and duplicate content

4 November 2024

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SEO

Peak Season: what it is and how to prepare your e-Commerce

Peak season is the main sales period for e-Commerce: useful dates and best practices for success and sales

31 October 2024

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SEO

Zoom Authority: what it is, what it measures, and how it is calculated

Reliable and non-manipulable, SEOZoom's Zoom Authority is the best metric for evaluating a site: how to read and interpret the data

29 October 2024

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SEO

Landing page: what it is and how to create a perfect one

Landing page guide: all the pointers, aspects to take care of, and steps to take for an effective page that converts

28 October 2024

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SEO

SEO seasonality and e-Commerce: what it is and how to anticipate trends

Seasonality of keywords and searches affects traffic: how to intercept trends to optimize SEO and e-Commerce strategies

24 October 2024

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SEO

How to do SEO today: emerging on Google among AI, brands and socials

SEO has changed: AI, branding and multichannel dynamics are transforming Google rankings. What to do to be visible?

21 October 2024

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