Quality contents and journalism, the example of Le Monde
“To write from a SEO perspective is synonym for very low quality writing, by now”: it is with these words that Ivano Di Biasi introduces our ebook “Modern SEO copywriting“, then dwelling on the sensitive relationship between journalism and Web. Recently, even the well-known newspaper Le Monde seems to be considering the same issue lately, allegedly finding out the winning formula.
Journalism, web and quality
Let’s go back on the remarks of the SEOZoom CEO, according to who with the introduction and spreading of the Net “the most prestigious publishings worked hard to train their journalists and perform a professional migration of some sort so to turn them into good web writers; but, unfortunately, the smaller editorial groups preferred to spare professional journalists and only rely on web writers who, for a cheaper price, will succeed in acquiring more organic traffic from search engines”.
Equally important, in this downwarding process, the economical reasons: “Why pay the salary of a journalist that writes for me one good article a day, when I could have lots of minimum-wage web writers writing up to 20 articles a day so to su