Job listings, Google adds new structured data for Search
Finding a job can be a time-consuming process and the outcome of the question can change life: this opens the blog article with which Google anticipates the latest news introduced to improve search results for job listings, in the wake of what has already started in past years with Google Jobs, with the aim of providing people looking for work with authentic, fresh and reliable content.
Google’s news for job listings
There are two interventions announced by Google in the post written by Gilad Orly, Google Search Product Manager: a new ownership of structured data specific to job advertisements and a new policy on editorial content, that will allow users to understand the content of a job advertisement and to request it easily directly or otherwise.
Both changes have come to the end of an improving tools process: to better understand the views of users, Google has “asked tens of thousands of job seekers around the world to tell us more about their experience when applying for online jobs”; based on these feedback, common themes have been identified to help improve the quality of the search engine results.
The new markup of direct application for job listings
The most important news is the introduction of the directApply property, an optional way that allows those who submit a job advertisement to report if the site offers a direct application experience.
This markup is suitable for job advertisements that satisfy a certain set of user actions necessary to apply for the job, that is a short and direct process. Specifically, a site offers a “direct application experience”, as defined by Google, if it meets one of these requirements:
- The interested user completes the application process directly on the website.
- Once you arrive at the page from Google, you must click apply and provide personal information no more than once to complete the application process.