Google Shopping, no commissions for sellers on Buy on Google
Just last week we dedicated an in-depth analysis to Google Shopping, the (again) free online showcase of products made available by Big G, offering a guide to the opportunities available to those who work in the field of digital commerce. And in these days, the Californian company shows its intention to be serious with its operation to contrast Amazon in e-commerce through a very aggressive strategy: the latest news is in fact the abolition of fees for sellers for purchases on Buy on Google.
Google Shopping, no commissions for who sells through Buy on Google
It is once again Bill Ready, president of the Commerce division at Mountain View, to give the news from the blog of The Keyword, anticipating that “another important step to make it easier to sell on Google to retailers” is coming.
Sellers who “participate in our Google buying experience will no longer have to pay a commission“, and also can count on a wider choice because the platform opens to third-party vendors, starting with Paypal and Shopify.
All these changes have been tested for a few days in the United States and the company is working to secure international launches by the end of the year and in 2021.
As explained by the president of the Commerce division, Google’s goal “is to make digital commerce more accessible to retailers of all sizes around the world, offering consumers more choices and more ways to find the best products, stores and prices“.