Google leak: Google algorithm secrets revealed?
So much for “only” 200 ranking factors! These days, the Net and SEOs are meticulously analyzing an internal Google document that ended up on the Net by mistake and unveiled by Rand Fishkin and Michael King, which contains some of the secrets of how Google Search works! In the more than 2,500 pages of API documentation, in fact, 14,014 attributes (API features) are explained that seem to come from Google’s internal “Content API Warehouse.” In other words, this huge Google Leak reveals never-before-seen details about how the tech giant’s search algorithms work, with very important aspects of the search engine, its software infrastructure, what each individual software module does, and what as many as 14,000 values the engine takes into account in order to build each SERP!
Google leak: a revolution for SEO?
The documents appear to come from Google’s internal Content API Warehouse and, as mentioned, were shared in early May 2024 by an (initially) anonymous source with Rand Fishkin and Michael King, two well-known SEO experts.
Fishkin, co-founder of audience analysis company SparkToro, and King, CEO of iPullRank, received about 2,500 pages of documents describing technical details related to how Google’s algorithm works, and they analyzed this content revealing information that could change the landscape of SEO.
Indeed, this leak has the potential to revolutionize the way we understand and approach search engine optimization because they offer unprecedented insight into Google’s inner workings. Here is how our CEO Ivano Di