Anticipate the choices of Google and AI engines.
Replace uncertainty with predictive intelligence. Use our proprietary data and operational workflows built for digital professionals. Discover how to steer generative answers by applying SEO, GEO and AEO.
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Search & AI
How search, sources, answers and visibility are changing across Google, AI Overviews, generative engines, GEO and AEO. Not a chase after the latest news: the framework to read it.
Read this first SEO for AI: the rules to become the source for AI We publish an excerpt from Ivano Di Biasi's new book, SEO for AI. Read the articleSEO & Content
Guides, technical SEO, architecture and editorial management: keywords, topics, links, E-E-A-T and indexing. The method for building content that lasts, not just content that ships.
Read this first Every Search Opens Possibilities. Keyword Research Decides Which Ones to Pursue Useful keyword research doesn't produce lists: it decides which queries to cover, how many pages you need, and what to check after… Read the articleData & Observatory
The analyses that read our proprietary data: Core Updates, AI Overviews, industries, SERPs and winners and losers. Not opinions about the algorithm: numbers you can check in the Observatory.
Read this first AI Overview takes over the SERPs, appearing in 1 search out of 2 How many Italian searches trigger AI Overview, which sectors are most exposed and which sites get cited: SEOZoom's December 2025 study. Read the articleSEOZoom Method
Processes, metrics and hands-on use of the platform: AI Visibility, GEO & AEO Audit, Prompt Tracker. From the published article to the action inside SEOZoom.
Read this first Read the new map of AI visibility Visibility is now also measured inside AI responses: how to read presence, citations and competitors of your brand with AI Visibility. Read the articleLatest articles
Guides, analyses and studies in order of publication.
trigger an AI Overview
The presence of AI Overviews varies widely from one sector to another, and that figure decides how much of the SERP is left to organic results. The data is updated with the Observatory: check where your market stands.
SEOZoom Observatory · sample of monitored keywords across 20 sectors
Take the work into SEOZoom
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How your brand shows up in AI answers
Track where and how generative engines cite your brand.
Work on your content with data and intents
Check as you write which topics you cover and which you leave out compared with the results already ranking.
Compare domains, keywords and sources
Find out what your competitors are pulling and the opportunities you are missing.