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Timeline, rollout notes and the operational memory of Google updates: Core Updates, Spam Updates and every relevant change in Search.

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All Google updates content 78

Featured Google updates

June 2026 Spam Update

Google has released the June 2026 antispam update, which has been rolled out for all languages and geographic regions.

A admin
25 Jun 2026
Google updates

May 2026 Core Update

Google has released the May 2026 Core Update, described as “a routine update designed to better showcase relevant and satisfying…

A admin
22 May 2026
Google updates

New Anti-Spam Regulation: Back Button Hijacking

Google has introduced a new anti-spam policy to combat the deceptive practice known as “Back Button Hijacking,” which now constitutes…

A admin
14 Apr 2026
Google updates

February 2026 Google Discover Core Update

The first core update exclusively for Discover is now live.

A admin
5 Feb 2026
Google updates

December 2025 Core Update

Google's “regular” December 2025 Core Update has been launched, aimed at improving the ability of ranking systems to show more…

A admin
11 Dec 2025
June 2025 Core Update di google: i winner e i loser con le analisi di SEOZoom Google updates

What a shock for SERPs: all the data from Google’s June Core Update

All data from Google's June 2025 Core Update: volatility analysis, trends in Italy, winners, losers, and operational recommendations

A admin
29 Jul 2025
Google updates

June 2025 Core Update

Google has released its second major update of the year.

A admin
30 Jun 2025
Google updates

March 2025 Core Update

Google has released itse March 2025 Core Update, the first update of the year, to “improve relevance and user satisfaction…

A admin
13 Mar 2025
Analisi Google December 2024 core update Google updates

December 2024 Google Core Update: analytics and winner and loser sites

December 2024 Google Core Update: all the analysis on data, impacts on SERPs, statistics, and sites that gained or lost…

A admin
2 Jan 2025

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Search & AI

How search, sources, answers and visibility are changing across Google, AI Overviews, generative engines, GEO and AEO. Not a chase after the latest news: the framework to read it.

 Read this first SEO for AI: the rules to become the source for AI We publish an excerpt from Ivano Di Biasi's new book, SEO for AI. Read the article

SEO & Content

Guides, technical SEO, architecture and editorial management: keywords, topics, links, E-E-A-T and indexing. The method for building content that lasts, not just content that ships.

 Read this first Guide to Keyword Research: a modern and effective approach SEO strategy starts with effective and modern keyword research: a guide to this activity, which goes beyond the simple search for terms Read the article

Data & Observatory

The analyses that read our proprietary data: Core Updates, AI Overviews, industries, SERPs and winners and losers. Not opinions about the algorithm: numbers you can check in the Observatory.

 Read this first AI Overview takes over the SERPs, appearing in 1 search out of 2 How many Italian searches trigger AI Overview, which sectors are most exposed and which sites get cited: SEOZoom's December 2025 study. Read the article

SEOZoom Method

Processes, metrics and hands-on use of the platform: AI Visibility, GEO & AEO Audit, Prompt Tracker. From the published article to the action inside SEOZoom.

 Read this first Read the new map of AI visibility Visibility is now also measured inside AI responses: how to read presence, citations and competitors of your brand with AI Visibility. Read the article
Google updatesEvery Google release, with rollout dates and related analyses

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