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SEM (Search Engine Marketing)

Glossary

Search Engine Marketing, or more often SEM, is the set of digital marketing strategies that involve the use of search engines to increase website visibility.

It is an umbrella term that includes both organic (SEO) and paid (SEA and PPC) activities, which are its main and most common components.

Basically, then, SEM combines two very specific cores: optimization techniques to appear among organic search results and those to stand out among paid advertising ads.

The overall goal of SEM is to increase traffic to the website and ultimately increase conversions or sales.

In depth Quick guide to SEM and strategies for online success Quick guide to SEM to maximize site visibility on search engines, dominate the industry, and increase qualified traffic Read on the blog

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