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Content Strategy

Glossary

Content Strategy is a strategic approach to digital marketing that focuses on creating and distributing relevant and valuable content. It is based on understanding the target audience and customer journey to create content that meets their needs and desires.

This strategy is closely related to SEO, as high-quality content is critical to improving search engine visibility.

A good content strategy should be based on thorough research of the target audience, including creating buyer personas, understanding their needs and wants, and mapping their customer journey. It should also consider the most effective distribution channels to reach the audience, which could include blogs, social media, email marketing, SEO, and SEM.

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