SEO

If you are looking for news on SEO optimization of a content, how to improve a page ranking, how to do SEO for Google, and how to improve your site’s performance, these are the articles for you.

SEO
1 April 2025

How to recover abandoned carts and increase conversions

A user visits a website, selects products, puts them in the shopping cart and then leaves the page without finalizing […]

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Social Listening: not magic, but strategy

Social Listening means listening and analyzing online conversations about a brand, an industry or a specific topic.
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AI Overview: what it is and how it changes Google search

Google's AI Overview revolutionizes search with AI answers. Impact on SEO, organic traffic and strategies to remain visible.
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Google PageRank: what it is and why it's still relevant

It is no longer public, but its principle is alive: a focus on PageRank, its influence on SEO and the relationship between links, authoritativeness and ranking
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Search journey: what it is and how Google interprets searches

Guide to the search journey: what it is, how Google interprets it and why it's fundamental for SEO. Strategies and tools to make the most of it.
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SEO for TikTok: optimizing videos for greater visibility

Optimizing videos on TikTok increases visibility and engagement. Guide to SEO techniques, ranking strategies and best practices for TikTok
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