SEO

If you are looking for news on SEO optimization of a content, how to improve a page ranking, how to do SEO for Google, and how to improve your site’s performance, these are the articles for you.

SEO

25 February 2025

Structured data: what it is, what it is used for and how to implement it

The search for online visibility certainly depends on the quality of the content, but also on the ability to make […]

[rt_reading_time label="Reading time :" postfix="minutes" postfix_singular="minute"]

SEO

Google Business Profile: what it is, what it is for, visibility strategies

It takes a few seconds to decide whether to enter a shop, book a service or call a company, especially […]

24 February 2025

[rt_reading_time label="Reading time :" postfix="minutes" postfix_singular="minute"]

SEO

Conversion rate: what it is, how it is calculated and how to improve it

Attracting a customer to a store or bringing visitors to a site is only part of the job: what really […]

21 February 2025

[rt_reading_time label="Reading time :" postfix="minutes" postfix_singular="minute"]

SEO

Customer Experience: meaning, examples and CX best practices

A satisfied customer returns, buys again and recommends the brand. On the contrary, a disappointed consumer abandons and often leaves […]

20 February 2025

[rt_reading_time label="Reading time :" postfix="minutes" postfix_singular="minute"]

SEO

CRM: what it is, what it is for, how it works, and why it is useful

Scattered contacts on spreadsheets, neglected e-mails, fragmented communications between departments and vanishing sales opportunities: for many companies this is daily […]

18 February 2025

[rt_reading_time label="Reading time :" postfix="minutes" postfix_singular="minute"]

SEO

Web Almanac 2024: data and insights on SEO, UX and performance

Resources such as robots.txt are being better configured, Core Web Vitals are showing steady growth, and some modern standards, such […]

17 February 2025

[rt_reading_time label="Reading time :" postfix="minutes" postfix_singular="minute"]

SEO

Social competitor analysis: what it is, what it is for, and how to do it

Every post, every video, every interaction on social is a clue to the real tastes, habits, and needs of the […]

14 February 2025

[rt_reading_time label="Reading time :" postfix="minutes" postfix_singular="minute"]

SEO

Remarketing and retargeting: definitions, differences, and strategies

Raise your hand if you have never felt “chased” by an online ad or promotion seen in passing on a […]

13 February 2025

[rt_reading_time label="Reading time :" postfix="minutes" postfix_singular="minute"]

SEO

Customer retention: what it is, how it works, and why it is needed

Retaining a customer is up to five times less costly than acquiring a new one, and an increase in loyalty, […]

11 February 2025

[rt_reading_time label="Reading time :" postfix="minutes" postfix_singular="minute"]

SEO

Google Shopping evolves: integration with Google Search

In Italy, e-commerce continues to grow at a rapid pace. According to 2024 data, 44.9 percent of online users in […]

10 February 2025

[rt_reading_time label="Reading time :" postfix="minutes" postfix_singular="minute"]