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Stay up-to-date with the latest SEO and Google news: search algorithm updates, study and analysis articles, insights into new features, and useful insights for your SEO strategies.

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AI and skills to be renewed: the new digital work gap

The digital labor market is growing faster than GDP, but there is a shortage of skilled workers. Focus on data, sectors, and continuing education as a lever.
29 September 2025
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Happy birthday Google: a party with all former failures

From Google+ to futuristic glasses that never took off: failures teach us that growing up also means making mistakes.
27 September 2025
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Search beyond Google: social media is changing visibility

Search is shifting to TikTok and Instagram: how to leverage social commerce and communities for your Search Everywhere strategy
22 September 2025
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Google Ads: 5 new features that are changing SEO

Google Ads evolves with AI, PMax, and Privacy Sandbox: here are the new features that affect SEO, content, and organic visibility
1 September 2025
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