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Stay up-to-date with the latest SEO and Google news: search algorithm updates, study and analysis articles, insights into new features, and useful insights for your SEO strategies.

News

12 August 2025

How much traffic and opportunities is AI Overview taking away from you?

How much do you really know about AI Overview? If your work revolves around online visibility, you know that today’s […]

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Google shakes up its SERPs: here comes an unexpected core update

Like a summer storm: sudden and heralded only by the first claps of thunder. Yesterday evening, Google released the June […]

1 July 2025

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AI, Google, TikTok: are you familiar with the new challenges for e-commerce?

Forget yesterday’s rules. The world of e-commerce is undergoing a radical transformation, faster and more profound than any previous change. […]

24 June 2025

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Pages removed from Google? Not a bug, but a choice

Google has stopped wasting time and resources. After years of accumulating everything and tolerating redundant content, meaningless URLs, and entire […]

16 June 2025

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Instagram on Google: will indexing rules change from July 10?

From July 10, 2025, Instagram content will automatically be available for indexing by search engines. Many users around the world […]

13 June 2025

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Google, AI engines, and web traffic: what data really say

AI Overview, AI Mode, ChatGPT, Perplexity: over the last year, traffic data on our websites has begun to change. Fewer […]

10 June 2025

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Discover on desktop: what changes for traffic and publishers

It’s been talked about for years, but now seems to be the moment of truth: although there have been no […]

27 May 2025

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Google and antitrust: what is happening and what will change for Search and Ads?

It is rare to witness trials that can change the rules of the game. In technology, there is perhaps only […]

26 May 2025

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Google I/O 2025: AI Mode and Gemini rewrite Search (and SEO)

The future of Google Search is “search that goes beyond information to intelligence.” In fact, it is a “total rethink” […]

22 May 2025

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DeepSeek, Operators and agents: latest news on AI

The year 2025 begins with a bang for the advancement of generative artificial intelligence, with major innovations that are redefining […]

29 January 2025

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