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Stay up-to-date with the latest SEO and Google news: search algorithm updates, study and analysis articles, insights into new features, and useful insights for your SEO strategies.

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Google I/O 2025: AI Mode and Gemini rewrite Search (and SEO)

The future of Google Search is “search that goes beyond information to intelligence.†In fact, it is a “total rethink†[…]
22 May 2025
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DeepSeek, Operators and agents: latest news on AI

The year 2025 begins with a bang for the advancement of generative artificial intelligence, with major innovations that are redefining […]
29 January 2025
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Google Quality Raters Guidelines: news for January 2025

Expired domains exploited to manipulate rankings, mass-created content with the help of generative AI, and deceptive approaches to exploit the […]
28 January 2025
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January 25 Google Search News: AI, core update and SEO

New year, but some things don’t change (luckily or unluckily?) and SEO certainly never stops. And neither does Google, as […]
16 January 2025
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Google December 2024 core update: surprise!

Yes, you read that right! Google has just announced the release of its December 2024 core update, an event that […]
16 December 2024
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Gemini AI: can conversations be manipulated?

“Please dieâ€. A sentence that leaves no room for interpretation and had the effect of a media explosion. This is […]
26 November 2024
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