New section: GEO
Starting today, whether you’re analyzing a project site or a “free” domain, you’ll find the new GEO menu item, a hub of tools designed to give you unprecedented awareness and control over how your brand is perceived and positioned by the new algorithms.
At the heart of this new suite is the GEO Audit, an “identity” report that reveals how AI interprets your website.
Through an in-depth scan, the GEO Audit is able to define:
- Brand, Mission, and Values: what is the essence of your brand according to AI?
- Strengths and Geographic Relevance: what makes you unique and where are you most influential?
- Main Topics and Recurring Topics: what do you really talk about and on which topics are you considered an authority?
- Sentiment Analysis: what is the emotional perception associated with your content?
- Competitors and Buyer Personas: who are your direct competitors and who is your business targeting, again according to AI analysis?
The goal is simple and powerful: to provide you with a complete picture to verify whether the AI’s perception is aligned with your real brand identity. This will allow you to immediately identify any discrepancies and plan strategic actions to guide the AI to correctly understand who you are and what you offer.
In addition, we have grouped together here in the GEO section other essential tools for a complete Generative Engine Optimization strategy, allowing you to move from analysis to action:
- AI Overview. Monitor the complete list of keywords for which your site already gets a mention in the responses generated by Google’s AI Overview.
- AI Overview Gap. Identify valuable visibility opportunities by analyzing the keywords for which your competitors are present in AI Overviews, but your site is not yet.
- Analytics. Measure the concrete results of your optimizations by tracking the traffic generated by AI engines to your site. This feature is available for project sites and requires linking to your Google Analytics property.
With the new GEO section, you have everything you need to understand, optimize, and measure your presence in the new era of generative search.
