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Timeline, rollout notes and the operational memory of Google updates: Core Updates, Spam Updates and every relevant change in Search.

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Google updates

Search Quality Raters Guidelines Update

New update for Google's quality raters guidelines, the document with guidance Google provides to its SERP quality raters. Read more

A admin
14 Oct 2020
Google updates

New Google algorithmic update: here it comes the May 2020 Core Update

The Google May 2020 Core Update started, a new algorithmic update of the search engine: what we know and what…

A admin
5 May 2020
Google updates

Google May 2020 Core Update

The May 2020 Core Update, Google's new algorithmic update for the Search system, has started. Read more

A admin
4 May 2020
Google updates

Google January 2020 Core Update, a preliminary assessment

A preliminary assessment of the Google January 2020 core update: intense movements on italian SERPs, strong volatility in the TOP10…

A admin
24 Jan 2020
Google updates

Google launches the January 2020 Core Update

New update in Google's algorithm: on the 13th January the January 2020 Core Update officially started.

A admin
14 Jan 2020
Google updates

Google January 2020 Core Update

A new global algorithm update, Google's January 2020 Core Update, is starting. Read more

A admin
13 Jan 2020
Google updates

Google BERT in 70 more Languages

Google BERT has been officially released for query language interpretation in more than 70 languages around the world. Read more

A admin
16 Dec 2019
Google updates

Search Quality Raters Guidelines Update

The new updated guidelines for quality raters focus on the importance of providing objective and unbiased assessments. Read more

A admin
5 Dec 2019
Google updates

Google BERT for Search

Announced Google BERT, new algorithm for Search using machine learning and language comprehension studies. Read more

A admin
25 Oct 2019

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Search & AI

How search, sources, answers and visibility are changing across Google, AI Overviews, generative engines, GEO and AEO. Not a chase after the latest news: the framework to read it.

 Read this first SEO for AI: the rules to become the source for AI We publish an excerpt from Ivano Di Biasi's new book, SEO for AI. Read the article

SEO & Content

Guides, technical SEO, architecture and editorial management: keywords, topics, links, E-E-A-T and indexing. The method for building content that lasts, not just content that ships.

 Read this first Guide to Keyword Research: a modern and effective approach SEO strategy starts with effective and modern keyword research: a guide to this activity, which goes beyond the simple search for terms Read the article

Data & Observatory

The analyses that read our proprietary data: Core Updates, AI Overviews, industries, SERPs and winners and losers. Not opinions about the algorithm: numbers you can check in the Observatory.

SEOZoom Method

Processes, metrics and hands-on use of the platform: AI Visibility, GEO & AEO Audit, Prompt Tracker. From the published article to the action inside SEOZoom.
Google updatesEvery Google release, with rollout dates and related analyses

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