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Keyword Stuffing

Glossary

Keyword Stuffing is an SEO malpractice that consists of inserting a large number of keywords into the content of a web page in an attempt to manipulate the site’s ranking in search results.

This practice is considered spam by search engines and can lead to penalties.

Today, search engines increasingly prefer natural, high-quality content that is written for users, not search engines, as also sanctioned by Google’s Helpful Content System.

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