Glossary

Do technical terms and acronyms confuse you?
Our glossary is here to help you: simple definitions and useful links to decipher and understand the key concepts of digital marketing and SEO, helping you turn complexity into opportunities for growth

JSON

JSON, short for JavaScript Object Notation, is a lightweight data format used for data exchange.

It is easy for humans to read and write and easy for machines to parse and generate. JSON is often used to transmit data between a server and a web application, as an alternative data format to XML.

In the context of SEO, the JSON-LD version (JavaScript Object Notation for Linked Data, a JSON-based Linked data interchange format) is a popular method for implementing structured data, which can help search engines better understand the content of a web page.

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