Glossary

Do technical terms and acronyms confuse you?
Our glossary is here to help you: simple definitions and useful links to decipher and understand the key concepts of digital marketing and SEO, helping you turn complexity into opportunities for growth

IP Address

An IP address, or Internet Protocol address, is a unique number assigned to each device connected to the Internet.

IP addresses are used to identify and locate devices, and to enable communication between them.

There are two versions of IP addresses: IPv4, which consists of four groups of numbers separated by dots (e.g., 192.168.0.1), and IPv6, which is a longer and more complex version designed to address the scarcity of IPv4 addresses.

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