Data & Observatory
The analyses that read our proprietary data: Core Updates, AI Overviews, industries, SERPs and winners and losers. Not opinions about the algorithm: numbers you can check in the Observatory.
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Search & AI
How search, sources, answers and visibility are changing across Google, AI Overviews, generative engines, GEO and AEO. Not a chase after the latest news: the framework to read it.
Read this first SEO for AI: the rules to become the source for AI We publish an excerpt from Ivano Di Biasi's new book, SEO for AI. Read the articleSEO & Content
Guides, technical SEO, architecture and editorial management: keywords, topics, links, E-E-A-T and indexing. The method for building content that lasts, not just content that ships.
Read this first Guide to Keyword Research: a modern and effective approach SEO strategy starts with effective and modern keyword research: a guide to this activity, which goes beyond the simple search for terms Read the articleThe market will not wait.
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