The system evaluates text based on a set of criteria, analyzing whether it has characteristics compatible with those of content selected by Google, Gemini, ChatGPT, Perplexity, and other AI systems.
At the heart of the feature is a proprietary vector analysis system built to work on the semantic representation of content. If you edit the text – for example, by adding a targeted answer or improving a passage – you can rerun the analysis: AI Engine recalculates everything, and if you’ve done a good job, you’ll see your content rise in position for the same query.