We’ve updated AI Prompt Tracker, the SEOZoom tool that monitors strategic prompts and measures how the brand is represented in the responses of leading AI engines.

The new section takes monitoring beyond mere presence among the sources used and allows you to analyze brand mentions within the response text, the tone in which the brand is mentioned, the competitive role assigned by AI engines, the strength of recommendations, co-mentions with other brands, and the stability of the brand’s presence over time.
Among the most relevant features are the new KPIs—Citation Rate, Mention Rate, Recommendation Rate, Sentiment Score, Positioning Index, and Defensive Ratio—along with performance views, competitors on prompts, fan-out coverage, and response details by engine. The section also includes an AI-generated executive summary, which helps transform monitoring data into a clearer, more actionable overview.

AI Prompt Tracker is available in the SEO for AI section and can be used on prompts linked to a project. The analyses and the generation of the executive summary use the AI credit included in your plan.