Update: Analytics section in Projects

We’ve launched the new Analytics section in SEOZoom Projects, completely redesigned to interpret GA4 data in a more actionable way.

The new section organizes traffic, channels, content, conversions, e-commerce, and purchase paths into dedicated dashboards, so you can quickly identify which pages drive valuable traffic, which sources generate conversions, which content is losing visitors, how much value paid campaigns generate, and where the purchase funnel breaks down.

The section includes specific views for SEO, Landing Pages, Exit Pages, AI, Social, Content, PPC, E-commerce, and Funnel. Among the most significant new features is the AI dashboard, which isolates real traffic from chatbots and generative engines like ChatGPT, Claude, Perplexity, and Gemini, comparing it with traditional organic traffic.

The new Analytics is available within Projects, in the toolbar, for accounts that already have access to the Google Analytics integration. To view the data, you must link the project to a GA4 property from the Integrations section.