New section: SEOZoom Observatory
We have released the new SEOZoom Observatory, an advanced analysis area designed to monitor and interpret in a structured way how Google currently distributes visibility among organic results, Artificial Intelligence, News, Social, and SERP Features. This section replaces the old Observatory: it is available in the left side menu, but can also be consulted in a public version at https://observatory.seozoom.com/, a separate site from the platform. Basic information is visible to everyone, while full access to tables and insights requires authentication via a Google or Facebook account. The section includes multiple views and complementary tools, designed to move from observing general movements to detailed analysis of sectors and domains.
- Volatility Observatory
Monitor how Google results are changing in real time. The main view shows aggregate volatility across all sectors, while the selection of sectors (according to Google’s categorization) allows you to analyze vertical movements and dynamics. It also includes SERP Feature analysis, with variations and trends over time of the elements that modify the SERP structure.
- Ranking
Shows the most visible domains in the general view and by individual sector. Traffic and keywords are updated according to the selected sector, allowing you to read the real strength of the domain within a specific thematic context.
- Winner & Loser
Highlights the domains that have recorded the most significant changes in visibility during the period observed, distinguishing between those that are gaining and those that are losing exposure in the SERPs.
- Industry Studies
Collects vertical analyses dedicated to the main areas of visibility today: AI Overview, News, Social Networks, and SERP Features. The tables show a summary view of the data; full access requires authentication.
- Website Analysis
Shows how Google ranks a domain in different sectors and how its visibility is distributed: top sectors by traffic, percentage of traffic by category, position in the sector, and Topical Zoom Authority. By default, only the first results are visible; full access is available after login.
- Whitepaper
Collects analysis documents based on Observatory data, useful for interpreting the structural changes in modern Search and the implications for SEO and GEO strategies.
