In the Reports area you can find features and tools that allow you to get overall overviews of the health of your site, to share with collaborators and clients or to use to better analyze the returns, critical issues and potential areas of development of the project you are following.
The SEO report is a complex document of analysis of a site that can help you monitor visits, check which pages get more appreciation and, more generally, bring together in one file the parameters useful for improving the project and content. SEOZoom offers you a drag-and-drop editing tool that allows you to make a customized document that suits your needs, inserting widgets with data from your projects directly into the layout of the report, so you can take a snapshot of the progress of a site and its main components.
The Time Machine is the ideal tool for identifying what has caused unexplained drops in traffic to the site: by jumping back in time, you can find out which pages have lost traffic and which keywords have had slumps in ranking. With this analysis you will be able to see in detail which areas of your website have undergone changes, and knowing the changes will help you to take corrective action, because the tool goes beyond the single keyword to focus on what has happened to your pages.