SERPs and sites monitored at all times

Observatory is the section of the suite that provides you with two different up-to-date tools to monitor what is happening outside of your site.

SERP Observatory is a set of data on Google search result pages and current movements, while ZA Observatory is an ongoing focus on the distribution of all sites ranked according to Zoom Authority, our proprietary metric that objectively assesses the quality of a domain in Google’s eyes.

With these tools you will be able to keep an eye on and anticipate trends and changes currently taking place, both in SERPs and in Google’s evaluations of all ranked sites.